40% Of Brits Slash Meat Intake – As Plant-Based Sector Booms

January 22, 2020
Article by Plant Based News

More Brits now identify as meat-reducers (Photo: Adobe. Do not use without permission)

Brits are changing their diets in their droves, according to new data.

Data compiled by market analyst Mintel revealed that 39 percent of Brits now self-identify as meat-reducers (up from 28 percent in 2017).

While 88 percent of respondents would still eat some red meat or poultry, 65 percent now eat meat alternatives (up from 50 percent in 2017).

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