High-end fashion brand Burberry has announced today that they are eradicating the use of fur in their products. They join several other brands that have made this decision, including Gucci, Versace and Michael Kors. Unfortunately, these brands still use leather, but removing fur and ending their contribution to this practice is a step in the right direction.
Burberry made headlines recently when it was discovered that they were burning unsold stock of their items, which mounted £28.6 million worth of goods burned in order to protect the brand. Environmentalists were angry at this news, with the levels of waste and the environmental impact or burning such items.
But today, the brand announced that they would stop burning unsold goods and stop using fur, with immediate effect. Burberry said that it already reuses, repairs, donates and recycles unsold goods, but would increase their efforts with this.
Speaking about this news, Greenpeace said: “Burberry’s decision to stop incinerating its overstock is a much-needed sign of a change of mind in the fashion industry. Because fashion is a high-volume business with more than 100 billion garments produced each year, consumers’ closets are already overflowing with unworn clothes – creating an overstock problem for many companies.
“It’s high time for the whole fashion industry to start dealing with overstock at its source: by slowing down production and re-thinking the way it does business.”
Burberry has also announced that they will stop using fur. They are not going to use rabbit, fox, minx and Asiatic raccoon fur any longer. Speaking to the BBC, PETA welcomed the decision, saying: “The few fashion houses refusing to modernise and listen to the overwhelming public opinion against fur are now sticking out like a saw thumb.
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🦊 news! British heritage brand @burberry have today announced they are going fur free. The brand join @Gucci @Versace and @michaelkors in a growing band of design houses committed to putting animal welfare at the fore of their artistic vision. And responding to a declining consumer interest in the real stuff. Who needs fur anyway when you could be wearing a boiler suit like Flying Officer Arthur Clouston, pictured with Kitty Kirby-Green in full Burberry looks for their record-breaking flight from London to Cape Town? Bravo @riccardotisci17 (and hopefully this means an amnesty will be declared on those bloody awful anti-fur demonstrations outside the Burberry show each season). . . . . . . . #furfree #animalwelfare #burberry #riccardotisci #peta
“If they want to stay relevant in a changing industry, they have no choice but to stop using fur stolen from animals for their coats, collars and cuffs.”
Burberry is working with the Royal College of Art on the Burberry Material futures Research Group to develop new, sustainable materials.
Marco Gobbetti, chief executive at Burberry, said: “Modern luxury mean being social and environmentally responsible. This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products.”