Article by Plant Based News
Burger King has confirmed it will be launching a plant-based burger in the UK ‘soon’.
The fast-food giant recently launched its ‘Rebel Whopper’ – featuring a plant-based patty from The Vegetarian Butcher – in more than 2,500 restaurants in 25 countries across Europe.
Burger King currently sells a meat-free version of its Whopper in the US, featuring the Impossible Foods patty. This has not yet been approved for use in Europe.
The Rebel Whopper features the same burger build as the store’s traditional beef-based option – tomatoes, lettuce, mayonnaise, pickles, and sliced white onions on sesame seed bun. Mayo can be removed to make the option free of animal ingredients, though it is not vegan as the patty is cooked on the same grill as meat.
“Burger King UK is not launching the Rebel Whopper just yet, but it will be coming soon. Some may say we’re fashionably late – watch this space,” said a spokesperson for the brand.
‘Iconic Whopper build’
“We are confident that the Rebel Whopper is the sandwich everyone has been waiting for and provides the ultimate plant-based patty alternative with the iconic Whopper build,” David Shear, President of Burger King EMEA, said in a statement.
“I’m excited to let the Rebel Whopper do the talking and see whether our guests can tell the difference!”
‘It’s been amazing’
Jaap Korteweg, founder of The Vegetarian Butcher and ninth-generation farmer said: “When I started The Vegetarian Butcher nine years ago, my goal was to be the biggest butcher in the world.
“To create products for meat lovers, with the ambition of providing the same taste and experience but plant-based.
“Working with Burger King on the Rebel Whopper has been amazing, and we can’t wait for all Burger King guests to enjoy it.”
‘Iconic burger brand’
Hanneke Faber, President Unilever Foods & Refreshment, added: “Less than a year after acquiring The Vegetarian Butcher in the Netherlands, we are excited to partner with the iconic Burger King brand across Europe.
“The new Rebel Whopper powered by The Vegetarian Butcher offers meat lovers a fabulous meat-free experience, and we can’t wait start to realizing founder Jaap Korteweg’s dream of becoming the largest butcher in the world.”