British shoe brand Dr Martens saw a 70 percent increase in profits in the first quarter of 2019, helped in part by the success of its vegan collection.
The brand, known best for its lace-up leather boots, now offers over 15 vegan adaptations of its iconic designs, which have amounted to a 279 percent spike in the sale of vegan shoes over two years, with vegan shoes now accounting for four percent of the company’s sales.
The vegan range replaces conventional animal-based leather with a synthetic material called Felix Rub Off which, according to the Dr Martens website, “performs as well as the real thing” and is “made using absolutely no animal products.”
The brand — winner of Best Vegan Boot Collection at PETA’s Fashion Awards last year— also offers several styles of vegan sandals, shoes, wallets, and backpacks.
Do you own a pair of the brand’s vegan shoes? Leave your thoughts in the comments below.