Article by Plant Based News
KFC is rumored to be launching a vegan menu later this month.
Instagram account @the_vegan_buddhist shared messages reportedly from an anonymous KFC worker saying the chain is set to launch new items which will be available for at least six weeks.
In addition, dedicated fridge and work surface space have been designated to avoid cross-contamination in this employee’s branch.
Vegan KFC in the UK
Earlier this year, KFC trialed a vegan burger in a number of its UK outlets.
The Imposter Burger featured a bespoke Quorn fillet, coated in the chain’s Original Recipe herbs and spices, lettuce, and vegan mayo in a soft-glazed bun.
It launched on June 17 for a four-week trial, but sold-out after just four days, with sales 500 percent higher than a standard launch.
According to KFC’s senior innovation leader Victoria Robertson, the staggering response to the burger was unexpected.
“We knew there were plenty of people who would want to get a taste of the Imposter, but we didn’t anticipate this phenomenal response,” she said when it sold out.
“We can’t wait to get the Imposter back out in restaurants so vegans can get their finger-lickin’ fix.”
The response to KFC’s Imposter Burger was mixed among vegans, some of whom cited animal cruelty as a reason to boycott the chain.
“KFC murder millions of chickens every year. Just because they now have a vegan option, it doesn’t make the chain suddenly cruelty-free. If you buy the vegan burger, you are still paying to hurt chickens,” one social media user said.
“You’re still putting money into the coffers of company that makes its primary source of money off of the slaughter of a specific animal…this is just a marketing ploy,” another added.
Plant Based News spoke to a KFC spokesperson, who refused to confirm or deny the rumors.
Instead he said: “Let’s face it, our vegan burger was a huge hit, so we’re not surprised to see all these rumors flying about!”