Article by Plant Based News
‘When you look at the top tier of the luxury market whether it’s in fashion or cuisine, sometimes the cruelest things are the most sought after things’
Fashion designer, author, and ethical vegan Joshua Katcher, otherwise known as the Discerning Brute, is the latest star to feature on the Plant Based News Podcast.
In this episode, Katcher sits down with PBNs’ Co-Founder Robbie Lockie to take a look at the fashion industry ‘through the lens of carnism’.
The pair talk about developments within vegan fashion, how animal-fur insidiously made a comeback, and Katcher’s own journey into veganism.
“Sometimes being cruel is desirable. When you look at the top tier of the luxury market whether it’s in fashion or cuisine, sometimes the cruelest things are the most sought after things.”
The podcast covers subjects including:
3.20: Joshua’s vegan journey
7.10: Influences to veganism
8.29: Concerns about going vegan
10.20: Involvement within the vegan community
13.15: Acting on anger
16.10: Breaking into the fashion industry
19.56: The effects of fast-fashion
22.50: The leather industry
26.00: The return of fur
27.30: The Yulin Dog Festival
31.00: Fashion Animals: The book
33.50: Future materials
36.45: Vegan leather and the environment
44.30: ‘We don’t need more t-shirt companies’
47.30: Rind Cheese
53.00: Stranded on a desert island
There doesn’t seem to be much Joshua Katcher can’t actually do. Back in 2010, he founder the luxury vegan menswear brand Brave GentleMan – where his commitment to ethical fashion was described as ‘rather head-spinning’ by Vogue.
Brave GentleMan has also featured the cover of British GQ’s November 2016 Issue on Benedict Cumberbatch, and was awarded Menswear Brand of the Year, 2016 and Most Influential Designer of 2015 by animal-rights organization PETA.
Katcher is also the Co-Founder of a 100 percent plant-based cheese company named Rind – he talks about the three-year-long process to perfect the product in the podcast.
More recently, the designer published his first book Fashion Animals: exploring ‘the visual history and ideology of animals exploited in fashion’. Katcher says the book taps into our ‘disconnect’ between the animals ‘we wear’ and the animals ‘we love’.
You can listen to the full podcast here