Last week, a brand-new vegan cooking show premiered on BBC Wales. The series—Dirty Vegan—is the first-ever vegan cooking show for the BBC, and the broadcaster plans to bring more vegan-focused programming to its audience in 2019. Hosted by former stunt performer, endurance athlete, and trained chef Matt Pritchard, the show is also available on iPlayer and will be released across the U.K.
The series sees Pritchard, who cut animal products from his diet in 2015, show people around Wales the benefits of a plant-based diet. In the first episode, the 45-year-old former stunt performer, from Cardiff, cooks a plant-based banquet for a women’s rugby team and in next week’s installment he’ll bake vegan cakes for a branch of the Women’s Institute (a tough crowd to please, no doubt).
As more people find out about the animal cruelty and environmental degradationinherent in animal agriculture, they’re ditching meat and other animal products in favor of vegan food. This new cooking show promises to bring vegan eating to an even wider audience and is yet another sign of the times.
In fact, The Economist’s “The World in 2019” predicts that veganism will be a popular topic of the new year, declaring 2019 “the year veganism goes mainstream.” Similarly, a Forbes article predicts that 2019 will be the year more people “embrace a plant-based lifestyle.”
According to The Economist, a whopping 25 percent of Americans 25 to 34 years old identify as vegan or vegetarian. And U.S. sales of vegan foods rose 10 times faster from January to June 2018 than food sales as a whole, a spike largely attributable to millennials and Gen Z members, who are increasingly switching to a vegan lifestyle.
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