Article by Raise Vegan
Reebok has released details of its new vegan shoe creation — the Forever Floatride GROW — calling the design an “innovation in sustainable footwear.”
In an email to Raise Vegan, the brand explained that this shoe “is the latest example of Reebok’s commitment to reduce the use of petroleum-based plastics in footwear by making products with plants.”
The new plant-based Reeboks are said to rival the best running shoes currently on the market, and are an updated version of the brand’s award winning Forever Floatride Energy.
“The earth is a runner’s arena,” said Matt O’Toole, Reebok Brand President, “and we have a responsibility to help detox the world for the athletes who run in it.”
“We have taken an award-winning running shoe, the Forever Floatride Energy, and reinvented it using natural materials to create what we feel is the most sustainable performance running shoe on the market.”
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Sustainable Vegan Footwear
The midsoles of the new shoes are made from sustainably grown castor beans. Additional materials include eucalyptus tree for the upper part of the shoe, an algae foam insole, and a natural rubber outsole.
“The biggest challenge in making a shoe like this was developing plant-based materials that could meet the high performance needs of runners” explained Bill McInnis, Vice President of Reebok Future, in an email to Raise Vegan.
“The idea of a plant-based running shoe resonates strongly with serious runners. But those same runners felt…that they would never compromise on performance. The Forever Floatride GROW is the result. Plant-based performance – with no compromise.”
The new vegan running shoes will be on sale from Fall 2020.
Do you have a favorite brand for vegan shoes? Let us know in the comments below!