Article by Raise Vegan
A report has revealed that a large number of people in the UK are worried that foods labelled as vegan actually contain meat.
Global safety organization Lloyd’s Register questioned 1,000 people for the report — UK Food Trends: A Snapshot in Time.
When asked how confident they were about the absence of meat in products labelled as meat-free, one in five people stated that they are either “very suspicious” of the validity of this label or “not confident at all,” with some people saying they are “fairly confident” but still not sure.
Only 18.8 percent of consumers are “very confident” that the vegetarian and vegan food products that they consume do not contain meat.
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“With vegan manufacturers and restaurants struggling to create confident consumers, there is work still to be done” the report says.
“59.8% only declared themselves to be ‘fairly confident’, which suggests even those consumers with confidence in the UK’s food supply chain have a nagging doubt in the back of their minds.”
The report has also shown that consumers are suspicious of products labelled as organic, with only 61.3 percent of people always trusting an organic label.
What do you think about these results? Are you confident that the plant-based products in your supermarket are totally meat-free? Let us know your thoughts in the comments below!