Starbucks Considers Launching Vegan Breakfast Sausages

January 25, 2020
Article by Livekindly

Starbucks, the world’s largest coffee shop chain, aims to add more plant-based food and drink options to its menu. Vegan breakfast sausage sandwiches could be coming soon.

Starbucks Chief Executive Kevin Johnson said on Tuesday that the company aims to add additional vegan menu items in order to become more environmentally friendly, per Reuters

Starbucks currently serves a variety of non-vegan breakfast sandwiches, including a popular pork-sausage sandwich, bacon and egg with cheese, and roasted ham. A spokeswoman confirmed to Reuters that the company is exploring meat alternatives. However, they did not comment on potential suppliers, products, or a timeframe.

The announcement prompted a surge in shares of California-based vegan meat brand, Beyond Meat. Shares rose as much as 17.1 percent, to $127.80. Beyond Meat produces vegan alternatives to traditional animal products, including burgers, ground beef, and sausages.

Plant-based meat is gaining popularity. According to data measurement company Nielsen, the sales of plant-based meat increased by 10.2 percent in 2019, reaching $946.6 million. In the U.S., vegan meat sales are set to reach $1 billion for the first time ever this year.

Starbucks now offers Oatly in select locations.

Vegan at Starbucks

Starbucks currently offers a variety of vegan options. The coffee chain just added Oatly to the menu in 1,300 U.S. locations. Customers can order their favorite vegan drinks with the Swedish oat milk across the Midwest, including Illinois, Indiana, and Wisconsin.

The promotion of plant-based food and drink at Starbucks is part of the company’s push towards sustainability.

Dairy, meat, and other animal products have an enormous environmental impact. Animal agriculture produces greenhouse gas emissions, uses a great deal of land, and consumes a high volume of water. Experts have indicated that reducing meat and dairy consumption in favor of plant-based foods is a productive way to help the environment.

To further minimize the company’s impact on the environment, Starbucks has also said it aims to invest in more effective waste-management. It will also switch from single-use packaging to reusable materials. Starbucks plans to halve its landfill waste from stores by 2030.

The company is also aiming to reduce its carbon emissions from direct operations and supply chain by 50 percent, also by 2030.

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