Tofurky Launches New Plant-Based Burger In Time For Veganuary

January 9, 2020
Article by Raise Vegan

(Photo: Provided)

by | January 9, 2020

Vegan food company Tofurky has launched a new plant-based burger in the US — and it’s on sale now at Target. 

The beef-style burger is made from a combination of soy, vegetable protein, and wheat gluten, with a light seasoning of salt, onion, garlic, and black pepper.

“I can’t wait for Target shoppers to try our new Plant-Based Burger” said Jaime Athos, president and CEO of Tofurky, in an email to Raise Vegan.

“Many flexitarians resolve to go completely plant-based for the month of January, so we wanted provide a new burger option now, ahead of summer grilling, that is affordable, delicious, and accessible.”

The burgers are being sold in a two-patty pack for $5.99 at 600 Target stores across the US.

Tofurky describes the new burger as a bun’s best friend (Photo: Provided)

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Tofurky Sustainable Plant-Based Products

Tofurky is the leading independent producer of plant-based proteins in the US, and is serious about creating sustainable food for the health of our planet.

The company stated in an email to Raise Vegan that it uses “local and organic ingredients whenever possible.” This is evident in the new vegan burgers as the soy base uses “all parts of the bean.”

The packaging of the new Tofurky product is also designed to be eco-friendly, with “recyclable cartons that tout 23 percent less paperboard material, and inner packaging has 69 percent less plastic film waste” than other leading brands.

Will you be giving this plant-based burger a try in Veganuary and beyond? Let us know all about it in the comments below!

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