Vegan athlete Lewis Hamilton took to Instagram this week to share footage of the “barbaric” reality of the leather industry.
The post included a video and caption shared by animal rights organization PETA, alongside words written by the F1 pro.
“I woke up feeling good today but this has just broke my spirit” Hamilton wrote.
“This is so graphic, so barbaric. @peta how can I help stop this?”
The video pictured men dragging a cow across a cement floor, before bludgeoning and stabbing her to death while she fought for her life. It can be seen here.
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Lewis Hamilton: Vegan Advocate
Hamilton went public with his plant-based diet in 2017 and has used social media to raise awareness and share updates on his progress since. He has taken to Instagram to post about the mistreatment of animals, and just this May made a post fighting misconceptions surrounding protein and a plant-based diet.
What do you think of Hamilton’s method of advocacy? Let us know in the comments below.