Virgin Trains Launches Vegan Wrap To Meet High Demand

February 12, 2019
The new vegan wrap from Virgin Trains (Photo: Supplied)

Virgin Trains has launched a new vegan hummus and pomegranate wrap in its onboard shops.

The company has partnered with The Vegan Society to create the wrap, which is Society registered. The rail giant plans to provide more registered plant-based food through this partnership.

Virgin Trains and The Vegan Society formed the partnership after the rail operator launched vegan-friendly options on all its menus last December.

Vegan demand

“The response from our customers has been really positive, Julie Harper, Virgin Trains Food & Beverage Proposition Manager said in a statement sent to Plant Based News.

“Vegans who want reassurance that they’ll be looked after onboard have welcomed this but we’ve also had great feedback from nonvegans. We’re delighted to be working with the Vegan Society and hope to be launching more products officially registered by them through the year.”

Vegan options

“We’ve been campaigning for decent vegan options on trains through our Vegan on the Go campaign and it’s great to see Virgin respond with products that anyone can enjoy,” Elena Orde, Communications and Campaigns Officer at The Vegan Society, added.

“Market trends are showing a rapid growth in plant-based eating, particularly around this time of year when people are following on from their New Year’s resolutions to try a vegan diet as part of Veganuary. We hope that other train companies will follow Virgin’s lead and take notice of the power of the vegan pound.”

The Hummus and pomegranate wrap was certified with help from Virgin’s sandwich supplier, Street Eats, and is available for £3.90 from its onboard shop.

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